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Rickie’s Desert Style Files

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Curious what cool looks Rickie Fowler is sporting this week at the Waste Management Open in Scottsdale? On Thursday, he wore the blue and white get-up on his way to firing a bogey-free six-under 65, three shots off the lead.

After the fine performance, Rickie explained his perfectly-coordinated outfits:

“Yeah, Puma is a great fit for me. I’m definitely a little bit different on the golf course than most of the traditional golfers. I like to stick out and do my own thing. I play golf a little different than most, and I thought it was a perfect fit for me.”

Today he’s wearing the black, white and red look (on right). Here are the details of both:

*Thursday: Golf Regular Striped Polo, Golf Style Pants, High Shine Golf Belt, Cell Fusion

*Friday: Golf Jacquard Polo, Golf Style Plants Pant, Cat Belt, Cell Fusion

Want to appear just as fresh as Rickie on the golf course? Click on the links above or go to PUMA.com to browse more of the latest styles.

Go get ‘em this week, Rickie!

Presenting the Cell Fusion Shoes

PUMA Golf’s 007-esque shoes are now available. They’re complete with super cool features like replaceable Smart Quill® spikes, which have what we call directional locking technology. They’re equipped to help your golf swing, too — you’ll have traction where you need it most. Be warned: these are only made for baddest of the best!

With this cutting-edge interactive video featuring PGA Tour rising star Rickie Fowler, you can play around and click to learn more about the cleat. It’s a must-do! Check it out and we’d love to hear your feedback.

Introducing PUMA Golf’s Spring/Summer Collection

For everyone who is looking to upgrade their look on the links this year, here’s a preview of our new line — featuring Rickie Fowler. He gets a little overly excited with his swing at one point. Good thing the windows weren’t real!

Rickie will also be showing off the gear at the Sony Open in Hawaii this week. Be sure to tune in to the coverage and check out the cool and fashionable styles!

PUMA Open Nor Cal!

Registration for the PUMA Open Nor Cal is now live! We know you guys can make some seriously tasty wine and can parallel park like a pro but what we don’t know is if you’re ready for the most fun you’ve ever had golfing.

Here’s what to do.

  1. Email your boss and tell them that you are going to be sick September 18th.
  2. Get three of your friends together and go to thepumaopen.com to sign up before it sells out!
  3. Tell your friends.

Don’t know what the PUMA Open is? Go to thepumaopen.com to find out. Its’ sweet. Really.

Hacker’s Paradise Award

So remember back in high school when the year book came out and you feverishly searched the “most likely to” section hoping to see your name? Well that’s how we feel when The Hackers Paradise Bi-Annual Golfer’s Choice Awards come out. We were so excited this year to see our name in lights as Best Golf Apparel Innovation. Click the link to see all the nice things they said about us.

Thanks guys, you have us feeling “Most Likely to Suceed”!

Leaderboard

Spring is in full force and PUMA Athletes are standing out on courses across the world this week.

Argentinian Daniel Vancsik is storming the leaderboard at the BMW Italian Open

Jeehae Lee at the Michelob Ultra Open

And Swedish PUMA Athlete Anna Nordqvist is blogging for the LPGA about her tournament in Morelia, Mexico.

Let’s follow their lead and get out there this weekend eh?

The Full Cleveland

When a publication like The Wall Street Journal starts talking about a fashion trend, you KNOW you’ve hit the big time. Check out this article on the triumphant return of some old sartorial favorites. And see our boy Geoff Ogilvy in the slideshow.

That’s our little trendsetter.

Tease

There is definitely something about a well dressed man.
PUMA Athlete Geoff Ogilvy is looking sharp today in Augusta sporting a preview outfit from our Special Edition Black and White Collection, available this June at select retailers.
And did we mention the shoes?

Keep watching this space and we’ll tell you when you too can be this cool.

Hello New Collection

Golf is a sport that’s full of rules. Don’t do this. Don’t wear that. Over here at PUMA, we believe that some of them were made to be broken. So throw your rulebook in the sand trap, and may we suggest that you dress to the nines while doing so.

This season, we were inspired by the sport’s classic silhouettes, but rejuvenated them with hints of modern style, daring graphics, and a playful attitude.

PUMA Golf. Look Better. Feel Better. Play Better.

PUMA Golf

On our course, fire blowers and world-renowned golfers are one in the same.

PUMA Golf

Our Smart Quill technology gives you plenty of traction-on the course or as a fashion plate. When something’s this good, why let it go?

PUMA Golf

Modern golf is only a hop, skip, and a jump away.

PUMA Golf

Technology

While some of our updates this season are visible, others are not. For the first time ever, PUMA Golf introduces Invisibonding to its apparel collection. An alternative to classic stitching, Invisibonding is a light molecular bond that attaches fabric together seamlessly. By welding together two pieces of fabric, a maximum durability is established that can withstand endless rounds of golf, and the multiple wash cycles that follow. This bond also reduces friction to allow precise movement while driving, putting, or partaking in high-fives at the clubhouse.

Orange Invisibonded Tee

And because some things are too good to let go of, our Smart Quill technology is back and better than ever. With TPU spikes positioned at specific angles to customize traction during your backswing, downswing, and follow-through - this shoe has some serious brains. Not to mention, the left and right shoe are crafted differently, because we understand that each plays its own role during your swing.

Now that’s what we call smart.

Swing Crown with Smart Quills